Cycle & Carriage
ORA 5 Unveiling
- Result
- Five stakeholders, one design. The team presented one idea instead of five.
A car launch with five stakeholders across different brands and countries, held together by one spatial plan.
With five stakeholders across different brands and countries, alignment was the challenge.
We designed a clear spatial framework that gave each party’s preferences a place within one coherent design, so the team presented one idea instead of five.
On launch day the turntable revealed the new ORA 5, with the Haval V7 and WEY G9 on the floor around it.
The renderWhat the client approved
